The Importance of Social Media for Growing Your HOA - world map connect

The Importance of Social Media for Growing Your HOA

January 2, 2019 9:05 am

Social media has become an integral part of everyone’s lives. As such, it holds an important influence when it comes to spreading a certain message and boosting engagement. For business purposes, social media is a very powerful tool that can bring success closer to you. In that respect, using social media for growing your HOA can also be one of the many benefits of utilizing social media channels in this day and age. In order to do so, you need to have an effective social media strategy. The following tips can help you with that.


You need to know your goals

As a part of your HOA management and growth process, you should definitely calculate the necessary time for social media activity. This will include the content posting schedule as well as the time needed for comment and messages responses. Most importantly, you should have a user-friendly community website that will be linked to your social media channels. Each channel should have its own specific goals as well as a target audience that you need to establish before you start posting and engaging.

It may be necessary to think about hiring a social media manager. After all, once you analyze all the essential steps and goals that come with using social media for growing your HOA, you will be able to see whether this will be possible to achieve on your own, or you’ll have to get a professional to assist you.


Start slowly

If you’re not used to utilizing social media, there’s nothing wrong with starting slowly. This is especially important for those of you who also have a bit of social media anxiety. There’s really no need to force yourself to use too many platforms. After all, Facebook and Twitter are more than enough to start. Not to mention that these two social media channels are generally must-haves in the social media world. That said, growing your audience and HOA on Facebook as well as hashtagging on Twitter can make all the difference for your community.


Make the most out of your blog

In order to utilize social media for growing your HOA, you need to share interesting content. Some of the content has to belong to you. In that respect, sharing the pieces from your own blog will definitely come in handy. Not only will a blog on your website boost your SEO, but you’ll get to make the most out of it when it comes to social media platforms and audience engagement as well. Don’t hesitate to link whatever organization you’re mentioning in your articles and stories. That way, your active blog will help the community, too.


Build your online community

One of the many social media benefits involves the possibility to expand your circle of friends. When it comes to using social media for growing your HOA, this can be irreplaceable. After all, engaging with your audience online via Facebook, Twitter, etc. also means that you’ll be able to focus on your target group, thus building a true online community that will support you.


Building your online presence with the help of social media may take some time, but it will definitely pay off in the long run. If your ultimate goal is to grow your HOA community, you should do your best to utilize social media channels with complete transparency. Feel free to get in touch with us at Boom Properties if you need some professional assistance with community and property management.

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